The AI Production Unit
in Commercial Filmmaking

The commercial value of AIGC lies not in "faster generation," but in "more reliable delivery"

50+
Brand Projects
20+
Top Brands
3
Proprietary Tools
8+
Years Experience
Case Studies Bilibili
SCROLL
POSITIONING

Not a tech team making content,
but a production team mastering AI engineering

We harness AI tools with a filmmaker's mindset, rather than replacing filmmaking with an AI mindset

Ad-Ready Delivery

Every frame meets the quality standard for direct brand deployment — no secondary processing needed

Controllable Pipeline

Full creative-to-delivery workflow under control, ensuring every stage operates within the quality framework

Cinematic Standards

A systematic visual tone standard built on the professional aesthetics of cinematographers

Asset Accumulation

Assets, models, and style parameters from every project are retained as reusable digital assets

CAPABILITIES

Three Core Capability Pillars

CAR ID

Automotive Imagery CAR ID

AI production solution for automotive brand imagery — full pipeline from preview to ad-ready final delivery

  • Multi-angle vehicle rendering
  • Scene atmosphere matching
  • Lighting consistency control
  • Brand tone adaptation
ID FORGE

Digital Human ID FORGE

AI-driven digital human creation and application system — multi-style, multi-scene character generation

  • Facial consistency preservation
  • Multi-style transfer
  • Dynamic expression driving
  • Cross-scene adaptation
TOOL ECOSYSTEM

Proprietary Tool Ecosystem

A professional tool matrix built around the commercial filmmaking pipeline — covering every stage from concept to delivery

  • FrameOS Production System
  • CinemaOS Decision System
  • FrameOS Production Management
  • Compose AI Composition Assistant

Competitive Advantages

Production team DNA, not pure tech background Ad-ready quality standards Controllable production pipeline Asset accumulation & reuse system Proprietary tools for cost efficiency
CASE STUDIES

Case Studies

Click cards to expand and view the full project gallery

Xiaomi Auto New SU7
+

Xiaomi Auto New SU7

Xiaomi Auto / Car Campaign

Bilibili
Li Auto 2026 New L9
+

Li Auto 2026 New L9

Li Auto / Car Campaign

Bilibili
DREAME Starry Sky Project
+

DREAME x Starry Sky Project

Dreame / Brand Campaign

Bilibili
DREAME Starry Sky Video
+

DREAME x Starry Sky Video

Dreame / Video Campaign

Bilibili
Seedance 2.0 Pro
+

Doubao Seedance 2.0 Pro

ByteDance / AI Video Model

Bilibili
Seedance 1.5 Pro
+

Doubao Seedance 1.5 Pro

ByteDance / AI Video Model

Bilibili
POP MART Collection
+

POP MART Collection

POP MART / IP Campaign

Bilibili
BTV 2026 New Year
+

BTV 2026 New Year Special

BTV / New Year Special

Bilibili
Mythical Beast Milan Olympics
+

Mythical Beast — Milan Winter Olympics

Milan Winter Olympics / Creative Short

Bilibili
Douyin Gala VCR
+

Douyin Gala VCR — Golden Hits

Douyin / Gala VCR

Bilibili
Douyin Mall AI Drama
+

Douyin Mall AI Short Drama

Douyin Mall / AI Short Drama

Bilibili
Douyin AI Creator
+

Douyin AI Creator Tool

Douyin / AI Creator Tool

Bilibili
ID FORGE Short Film
+

ID FORGE Short Film

ID Forge / Digital Human Short Film

Bilibili
YOUMAGIC Sculity
+

YOUMAGIC Sculity

YOUMAGIC / Beauty Brand

Bilibili
Havoc in Heaven
+

Havoc in Heaven

Creative / IP Reimagination

Bilibili
Lenovo YOGA
+

Lenovo YOGA

Lenovo / Product Launch

Bilibili
石头G30S Pro
+

Roborock G30S Pro Launch

Roborock / Product Launch

Bilibili
Meituan
+

Meituan AI Creative Contest

Meituan / AI Creative Contest

Bilibili
SELF-DEVELOPED TOOLS

Proprietary Tool Ecosystem

A professional tool matrix built around the full commercial filmmaking pipeline — click to explore

CAR ID
OPEN

CAR ID

Automotive Imagery AI Production System

ID Forge
OPEN

ID Forge

Digital Human Creation System

FrameOS
OPEN

FrameOS

Visual Production Operating System

CinemaOS
OPEN

CinemaOS

Visual Decision System

Compose AI
OPEN

Compose AI

AI Composition Assistant

Phone ID
OPEN

Phone ID

Mobile Imagery ID System

FOPTIC
OPEN

FOPTIC

Optical Simulation System

Fashion ID
OPEN

Fashion ID

Fashion Imagery AI System

IP-ID
OPEN

IP-ID

IP Character AI Generation System

FrameQC
OPEN

FrameQC

Frame Quality Control System

Watermark
OPEN

Watermark

Invisible Watermark Batch System

Film Dict
OPEN

Film Dict

Film Tone Dictionary

SOMEWHILE EDIT
OPEN

SOMEWHILE EDIT

AI Lossless Retouching Suite

AGENT SYSTEM

Transforming Methodology Into
Sustainable Production Infrastructure

The Agent system ensures project experience is no longer dependent on individual memory, but accumulated as organizational capability

Product Knowledge Base

Cross-project product understanding that makes us know products better than our clients

  • Product feature analysis & USP extraction
  • Competitor visual strategy analysis
  • User persona & scenario mapping
  • Historical project experience retention

Creative Matrix

Systematic creative generation with 5 core creative pathways

  • Feature Demo — directly showcase product capabilities
  • Emotional Metaphor — build emotional resonance
  • Stress Test — validate quality in extreme scenarios
  • User Scene Reconstruction — real usage contexts
  • Cross-Domain Analogy — borrow expressions from other fields

Cross-Domain Inspiration Library

An inspiration resource system categorized by visual technique, not by industry

  • Categorized by visual language, not industry
  • Camera movement reference library
  • Lighting style atlas
  • Cross-domain creative transfer

Professional Knowledge Base

Professional knowledge covering the full visual production chain

  • Cinematography knowledge base
  • Music Brief library
  • Art Design library
  • Horror Film technique library
  • Continuously expanding into more verticals

From waiting for client direction to becoming the creative force that knows the product better

The Agent system shifts creative production from "waiting for briefs" to "delivering solutions"
ABOUT

About FUBO

FUBO

FUBO

SOMEWHILE Partner / Commercial Director / Cinematographer / FOPTIC Founder

Graduated from Beijing Film Academy. Cinematographer for feature films "The Last Green Train" and "Hero Lu Xiaoyu." Short film "Black Face" won Best Film at the 2016 Cross-Strait Student Micro Film Festival; "Star Traveler" won Best Film at the 2020 Istanbul Film Awards.

Bilibili creator: 8.37M views graduation song, DJI Inspire 3 with 1.12M views, Apple Shot on iPhone commissioned creator.

4 consecutive years teaching at Beijing Film Academy and Communication University of China, focusing on AIGC and virtual production. Pioneer of UE5 Previs practice in China.

8.37M+
Bilibili Graduation Song Views
1.12M+
DJI Inspire 3 Views
4+ Years
University Teaching
8+ Years
Commercial Film Experience
Weibo @DOP-FUBO BILIBILI @三不五时 Xiaohongshu @FUBO Xiaohongshu @SOMEWHILE YOUTUBE Instagram @fubofilm

Past Work

CORE TEAM

Core Team

Team
DIRECTING / CINEMATOGRAPHY / ART / VFX / ENGINEERING
Somewhile Team
A NEW PRODUCTION PARADIGM
CLIENTS

Clients

3C / Tech

Xiaomi Redmi vivo iQOO OPPO POCO HUAWEI Lenovo DELL Intel HP

Automotive

Audi BMW Davinci BUICK Hongqi NIUTRON Roewe Xiaomi Auto Li Auto Dreame

Consumer / Fashion

Dior Tommy FILA ZENITH TISSOT LG JD.com Calbee MOLSION POP MART Joyoung

Platforms

ByteDance Douyin Seedance Apple Bilibili BTV Meituan DJI
300K+
Niche Followers
2,000+
Creator Community
4 Consecutive Years
University Teaching (BFA, CUC)
13+
Open-source Tools for Industry Influence
SOMEWHILE

Let's Create Together

The AI production unit in commercial filmmaking — we look forward to collaborating with you

Bilibili Space
Weibo @DOP-FUBO BILIBILI @三不五时SOMEWHILE Xiaohongshu @FUBO Xiaohongshu @SOMEWHILE YOUTUBE @三不五时SOMEWHILE Instagram @fubofilm
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